Normal and ordinary people's stories can get universal acceptance without resistance or barriers," Hwang said. "Creating unique stories from the normal and familiar life stories can be the power of K-dramas, and this can be one of the main reasons why K-content is getting global popularity.
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Read Also Shin Min-A and Kim Seon Ho starrer ‘Hometown Cha Cha Cha’ sets new personal record with highest ratingsĬloser home, the Korean Cultural Centre India has started three-month online Korean language classes and the 1,200 slots get full within two to three minutes of opening for registration, said KCCI director Hwang Il-yong. "We are all riding the crest of the Korean wave," BBC quoted OED as saying in a statement. Globally, too, the language is making waves with the Oxford English Dictionary recently adding 26 Korean words, including K-drama, hallyu and kimbap to the dictionary. Such is the love for all things South Korean that many fans have overcome the "subtitle barrier" and included Korean words such as "noona and oppa" (elder sister and brother), "namja-chingoo" (boyfriend), "yoja-chingoo" (girlfriend) and "sarang-hae" (I love you) and many other words and phrases in their daily vocabulary. "We're finding that people are hungry for Asian content, particularly K-dramas, for its unique storytelling and plot twists, and because it offers a different production quality compared to American and Western content.," she said. "It's been an exciting time for us, especially as Rakuten Viki houses the largest K-drama collection across any streaming platform," Sarah Kim, SVP of Content Business & Regional GM (Asia), told PTI in a statement.
K-drama lovers are also hooked on to Rakuten Viki, a streaming service that has over 15 million users globally, and has on its platform popular shows like 'True Beauty' and 'Yumi's Cells'. Read Also ‘Hometown Cha-Cha-Cha’ makers request fans of Kim Seon Ho and Shin Min Ah starrer to stop visiting real shoot locations 'Squid Game', a 'Hunger Games' like survival show inspired by Korean children's games, is on its way to becoming the biggest show in Netflix history, Ted Sarandos, co-CEO of the platform, said this week.
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The viewing for K-dramas on OTT platforms in India increased more than 370 per cent in 2020 over 2019, a spokesperson for the OTT platform said.įrom the cerebral lawyer looking for quality entertainment to the elderly partaker of TV soaps, the shows have found fans aplenty.Ī glance at top-10 category shows the inroads Korean shows have made in India with Lee Jung-jae and Park Hae-soo's ' Squid Game' and Kim Seon-ho and Shin Min-a-starrer romantic drama ' Hometown Cha-Cha-Cha' consistently featuring on the list. The pandemic-led OTT boom brought with it hallyu 2.0 when many Indian watchers moved past their staple diet of American, Nordic and Indian shows to discover K-dramas, a world removed from the 'K' Hindi dramas of not so long ago.
Less than two years later, almost as if India was listening to him, the hallyu wave has swept through the country with shows such as 'Crash Landing on You' and "Vincenzo", the music of boyband BTS and also films. In February 2020, 'Parasite' director Bong Joon-ho urged viewers to overcome the "one-inch-tall barrier of subtitles" in his Oscar acceptance speech.
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